Why do some designs feel effortless while others feel confusing?

It all comes down to mental models — and most designers ignore them.

From research to wireframes, AI saves hours of work every day.

But the final decisions still need a human designer.

In 4 years of UX, I learnt 5 lessons that made the biggest difference.

Sharing them so you can grow faster and with more clarity.

This story about Liquid Tide shows how real innovation comes from behavior.

Also sharing a personal moment when a simple UX change changed my decision.

A design system is not just UI rules — it’s what keeps teams aligned and products consistent. Without it, scaling design becomes slow, messy, and confusing.

The best interfaces feel effortless because they follow human psychology.

Here are design principles used in apps like Google, Amazon, and Paytm