Google Pay for Senior Citizen
Accessibility | Trust | Simplicity | Independence
Background of the Challenge
My parents were visiting me in Bangalore.They use smartphones daily. They message, watch videos, search online.
But at a street vendor, while paying with Google Pay…They paused.Not confused.Just unsure.
That hesitation started this journey.
Why This Problem Matters
60+
aged people are defined as senior citizens in India.
9.7%
means 149 M current senior citizen as per the 2023 survey.
20.8%
means 347 M, Projected senior citizen population by 2050.
In future, proportion of senior citizen will increase because,
- People are living longer due to better healthcare, sanitation, and nutrition.
- Birth rates are falling, so the younger population grows more slowly.
- India is in the final stage of demographic transition (low birth + low death).
- Long-term treatments help people manage chronic illnesses and live longer.
- Urbanization and lifestyle changes lead to smaller families, increasing the elderly proportion.
India is entering an aging digital future. This is not edge UX. This is mainstream UX.
Problem Statement
How might we help senior citizens make digital payments with confidence, clarity, and security across different comfort levels with technology?
My Role
- User Research
- Competitor Analysis
- User Persona
- User Flow
- Information Architecture
- LoFi and Hifi Wire framing
- Prototyping
- Testing
Tools Used
Figma
FigJam
Google Docs
Miro
Design Process
Discover
- Primary Research
- 11 senior citizen interviews
- User journey mapping
- Affinity Mapping
- Secondary Research
- App store/ play store review, chat GPT
- Competitive audit
Define
- Finding insights & Patterns
- Define problem statement
- User Flow
- Information architecture
Design
- Ideation
- Brainstorming
- Paper sketch & wireframe
- Prototype
Testing
- Usability Test through
paper
prototype
- Testing Insights
- Design Improvement
Google Pay for Senior Citizen
Accessibility | Trust | Simplicity | Independence
Background of the Challenge
My parents were visiting me in Bangalore.They use smartphones daily. They message, watch videos, search online.
But at a street vendor, while paying with Google Pay…They paused.Not confused.Just unsure.
That hesitation started this journey.
Why This Problem Matters
60+
aged people are defined as senior citizens in India.
9.7%
means 149 M current senior citizen as per the 2023 survey.
20.8%
means 347 M, Projected senior citizen population by 2050.
In future, proportion of senior citizen will increase because,
- People are living longer due to better healthcare, sanitation, and nutrition.
- Birth rates are falling, so the younger population grows more slowly.
- India is in the final stage of demographic transition (low birth + low death).
- Long-term treatments help people manage chronic illnesses and live longer.
- Urbanization and lifestyle changes lead to smaller families, increasing the elderly proportion.
India is entering an aging digital future. This is not edge UX. This is mainstream UX.
Problem Statement
How might we help senior citizens make digital payments with confidence, clarity, and security across different comfort levels with technology?
My Role
- User Research
- Competitor Analysis
- User Persona
- User Flow
- Information Architecture
- LoFi and Hifi Wire framing
- Prototyping
- Testing
Tools Used
Figma
FigJam
Google Docs
Miro
Design Process
- Primary Research
- 11 senior citizen interviews
- User journey mapping
- Affinity Mapping
- Secondary Research
- App store/ play store review, chat GPT
- Competitive audit
- Finding insights & Patterns
- Define problem statement
- User Flow
- Information architecture
- Ideation
- Brainstorming
- Paper sketch & wireframe
- Prototype
- Usability Test through
paper
prototype
- Testing Insights
- Design Improvement
Google Pay for Senior Citizen
Accessibility | Trust | Simplicity | Independence
Background of the Challenge
My parents were visiting me in Bangalore.They use smartphones daily. They message, watch videos, search online.
But at a street vendor, while paying with Google Pay…They paused.Not confused.Just unsure.
That hesitation started this journey.
Why This Problem Matters
60+
aged people are defined as senior citizens in India.
9.7%
means 149 M current senior citizen as per the 2023 survey.
20.8%
means 347 M, Projected senior citizen population by 2050.
In future, proportion of senior citizen will increase because,
- People are living longer due to better healthcare, sanitation, and nutrition.
- Birth rates are falling, so the younger population grows more slowly.
- India is in the final stage of demographic transition (low birth + low death).
- Long-term treatments help people manage chronic illnesses and live longer.
- Urbanization and lifestyle changes lead to smaller families, increasing the elderly proportion.
India is entering an aging digital future. This is not edge UX. This is mainstream UX.
Problem Statement
How might we help senior citizens make digital payments with confidence, clarity, and security across different comfort levels with technology?
My Role
- User Research
- Competitor Analysis
- User Persona
- User Flow
- Information Architecture
- LoFi and Hifi Wire framing
- Prototyping
- Testing
Tools Used
Figma
FigJam
Google Docs
Miro
Design Process
- Primary Research
- 11 senior citizen interviews
- User journey mapping
- Affinity Mapping
- Secondary Research
- App store/ play store review, chat GPT
- Competitive audit
- Finding insights & Patterns
- Define problem statement
- User Flow
- Information architecture
- Brainstorming
- Ideation
- Paper sketch & wireframe
- Prototype
- Usability Test through
paper prototype
- Testing Insights
- Design Improvement